Feminax changed my life. It really did. The codeine-laced painkiller was the first drug that actually worked to calm my period cramps, meaning I no longer had to skip school, cinema trips or just walking to the store for a few days each month. I had already tried prescription painkillers to no avail, so was rather impressed with this over-the-counter miracle. It's a little embarrassing, but I once actually emailed Bayer, the big, ruthless drug manufacturer to THANK them. I also wrote a poem, entitled "Ode to Feminax", so yeah, it's afe to say, I am quite the fan.

The commercial I just saw on tv, however? Not so much. Ugh, way to go ahead and lose fifty cool points, Feminax. For one, it's just a shitty advert of the same calibre as a Glade air freshener commercial. But on top of this it throws lame gender stereotypes into the mix. Woman [presumably menstruating] sitting on couch next to her boyfriend who is doing nothing wrong except engaging in normal human behaviour like breathing, smiling and ..okay, maybe flicking a booger onto the carpet. Lady overreacts slightly by catapulting the dude out the window and into the distance, ejector-seat style. Whoa, lady!

"If only getting rid of all pains was as fast as with Feminax Express...".

A pain? Way harsh, Tai! If only you weren't being a crazy, violent asshole to your boyfriend just because you're on the rag. This is one of those ads where if they switched up the genders, it probably wouldn't even be aired because it would be considered as promoting domestic violence against women. Apart from that double standard, we also have the stereotypes that women are irrational, crazy bitches during their periods [and they're "allowed"] and that boyfriends are basically overgrown babies but worse because they sweat more. Check out Sarah Haskins' clip on the "doofy husband" archetype for a decent and hilarious overview. While you're at it, check out her other Target Women clips especially Number Two, Jewellery and Feeding Your Fucking Family, because Sarah Haskins is awesome and knows badvertising when she sees it.

I still love you though, Feminax, and I meant every word of that ode.

xoxo